Swarovski x LE SSERAFIM Unveil “PUREFLOW” Tour Opening Looks

Swarovski showcased the dazzling brilliance of Swarovski crystals through a collaboration on the opening-stage costumes for global K-pop group LE SSERAFIM’s second world tour, “2026 LE SSERAFIM TOUR PUREFLOW.”

Created specifically for the opening performance that kicks off the show, the collaboration features custom stage looks designed to maximize LE SSERAFIM’s explosive energy and performance.

Centered on red and black, the five custom looks feature distinct silhouettes and details that highlight each member’s individuality while creating powerful synergy as a team. Each costume was meticulously set with more than 150,000 Swarovski crystals in total, producing an overwhelming radiance under the stage lights. As the performance’s dynamic movements unfold, the crystals catch and reflect a spectrum of light, further heightening the audience’s immersion.

This project was made possible through a close partnership built with LE SSERAFIM leader Kim Chaewon, who is active as a Swarovski Korea ambassador. It is especially meaningful in that, through collaboration with a K-pop artist with strong global influence, Swarovski aims to further expand its cultural impact and present to audiences worldwide the House’s pursuit of Joyful Extravagance and the value of creative self-expression.

Meanwhile, LE SSERAFIM will meet global fans with 34 shows across 24 cities in Asia, North America, and Europe, beginning with a successful opening concert in Incheon on July 11. Swarovski’s beautiful custom looks created through this collaboration will also be showcased to audiences worldwide throughout the entire world tour.